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July 29, 2005
Telstra says you should add ICE in emergencies
It's taken a bit of time for them to catch up with the idea - we wrote about ICE-ing your phone a couple of weeks ago - but the fact that Telstra is now advising its subscribers to store the name and number of a family member or friend in their handsets under the name ICE [and ICE2, ICE3 etc] to be contacted In Case Of Emergencies, means that this great idea is likely to be adopted in a big way.
Telstra's Consumer and Marketing Group Managing Director, Mr David Moffatt, says Telstra will next week start sending an SMS message to more than seven million of its mobile customers and post information on its website at telstra.com to raise consumer awareness of ICE on mobile phones.
Posted by cw at July 29, 2005 03:10 PM
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